I avoid Albertsons for all the right reasons, but I had to go there today to fill some prescriptions for my wife and her former gall bladder. While the prescriptions were being filled, I picked up a few odds and ends.
Of course, prices were punitive for shoppers like me who refuse to become "preferred" customers. With every purchase, steam pumped out of my ears in greater volumes. Albertsons pretends that its "preferred" program is voluntary, and it mostly is for me. But for people who live in the neighborhood and lack transportation, the grocery store really leaves no choice: surrender full information and knowledge of your most intimate shopping habits with Albertsons or pay far higher prices.
It just about makes me choke.
UPDATE: In comments, a couple of people suggest it's morally acceptable to simply lie in such cases. I'm not sure I'm up to debating the moral argument -- my first and second thoughts both say lying is not justified -- but whether it is or not, lying is not something I can bring myself to do. If I were a better liar, I might not care about the whole situation so much.