A real estate agent called who was upset about Roger Clawson's column on the possibility of fire in the Emerald Hills. That's fine. I wasn't too crazy about the tone of the column myself, but Roger gets a lot of rope in my shop. She acknowledged that the fire danger is real but said that the column should have taken a positive and constructive approach.
Here's what bugged me: She said she would urge other real estate agents not to advertise in the Outpost. She herself has never, to my knowledge, run an ad in the Outpost, and she also said that she doesn't normally read it.
The Outpost, of course, runs many positive and constructive articles. To cite just one example, we run a weekly Calendar of Events, typically 4,000 to 6,000 words long, that is chock full of fund-raisers, benefits and nonprofit events. And we don't charge a nickel for it.
So here's a woman who ignores the Outpost when it publishes positive news. She reads it only when she can find something to be angry about, and she uses that anger to try to hurt our business.
So if we're positive, we lose. If we're negative, we lose. No wonder newspapers are in trouble.